The Rikki Rikki brand is unique in that it represents both the company’s award-winning restaurant and their delicious bottled sauces. Both have a large following but represent very different customers. When Rikki Rikki came to us, their website combined both segments of their business, leading to a very confusing user experience—diners looking for directions to the restaurant for an evening sushi dinner could easily get lost in a site sharing recipes for sauces that they could find at their local grocery.

Our goal was create a site—actually two—for each side of the business so users could clearly find what they were looking for, while maintaining the appealing, bright and distinctly Japanese brand they had built over the years.

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